Case Studies / South View Glamping
Glamping · Hospitality · Pembrokeshire, Wales

From zero Google presence to
358% search growth in 3 months.

Web DesignOn-Page SEOLocal SEOGBP OptimisationCitation BuildingSchema Markup
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+358%
GBP Searches
April 2026 vs previous month
+176%
Profile Views
Month on month
139
Organic Clicks
First 3 months (from 0)
4,470
Impressions
First 3 months (from 0)
The Challenge

What brought them to us

South View Glamping is a beautiful glamping site in Pembrokeshire, Wales. When they came to us, they had no website, no Google Business Profile and zero online visibility. People searching for glamping in Pembrokeshire simply could not find them - competitors were taking all the bookings.

Our Solution

What we did

We built a fast, conversion-focused website optimised specifically for glamping searches in Pembrokeshire. Every page was built with local SEO in mind - from title tags and meta descriptions to schema markup and internal linking. We then set up and fully optimised their Google Business Profile and submitted them to 50+ local directories.

The Result

What changed

Within 3 months, South View Glamping went from zero Google presence to 139 organic clicks and 4,470 impressions. Their GBP saw 805 views in April 2026 - a 176% increase - and searches surged by 358%. The site is now their primary source of bookings.

What we delivered

Service breakdown

Website Design & Development

Website Design & Development

Built a brand new website from scratch - designed specifically to convert glamping visitors into bookings.

Custom design tailored to glamping aesthetic
Mobile-first responsive layout
Booking enquiry forms
Gallery and accommodation pages
Core Web Vitals optimised
SSL and domain setup
On-Page SEO

On-Page SEO

Every page optimised with the right keywords, structure and metadata to rank in Pembrokeshire glamping searches.

Keyword research for glamping + location terms
Title tags and meta descriptions
Heading structure (H1–H4)
Image alt text optimisation
Internal linking strategy
Sitemap and robots.txt
Local SEO

Local SEO

Built a local SEO foundation to rank for glamping searches in Pembrokeshire and surrounding areas.

Local keyword strategy
Location-specific landing pages
NAP consistency across all listings
Competitor analysis
Google Search Console setup
Monthly ranking monitoring
Google Business Profile

Google Business Profile

Set up and fully optimised their GBP from scratch - delivering 805 profile views in a single month.

Full GBP setup from scratch
Category and attribute optimisation
Photo upload and optimisation
GBP posts (2 per month)
Q&A setup
Review response support
Citation Building

Citation Building

Submitted to 50+ directories to build consistent NAP listings and local authority.

50+ directory submissions
Yell, Thomson Local, Yelp, Bing Places
Glamping-specific directories
NAP consistency audit
Duplicate listing removal
Schema Markup

Schema Markup

Implemented structured data to help Google understand the business and display rich results.

LocalBusiness schema
LodgingBusiness schema
Review schema
Rich Results Test verified
Google Search Console Results

Google Search Console · Last 3 months

139
↑ from 0
Total Clicks
4,470
↑ from 0
Impressions
3.1%
↑ from 0%
CTR
18.2
Google Ranking
Avg. Position
Google Search Console Screenshot
Google Search Console data
Google Business Profile Results

Google Business Profile · April 2026

289
+358% ↑
Searches
805
+176% ↑
Profile Views
54
Map clicks
Direction Requests
34
+161% ↑
Website Visits
Google Business Profile Screenshot
Google Business Profile data
"Web Studio Sheffield completely transformed our online presence. Before working with them we had nothing on Google - now we are getting consistent bookings from people who found us through search. The results speak for themselves."
Shane Davies
Owner, South View Glamping · Pembrokeshire, Wales
southviewglamping.co.uk
South View Glamping website
Full page view
South View Glamping full page
Services delivered
Web Design
Web Design
On-Page SEO
On-Page SEO
Local SEO
Local SEO
GBP Optimisation
GBP Optimisation
Citation Building
Citation Building
Schema Markup
Schema Markup
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