Case Studies / Quality Pods Wales

Glamping · Hospitality · Wales

Glamping website design and ongoing local SEO delivering consistent growth across Wales

Web DesignOn-Page SEOLocal SEOGBP OptimisationCitation BuildingSchema Markup

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✓

Web Design

Full custom build

✓

Local SEO

Ongoing monthly retainer

50+

Citations

Directory submissions

✓

GBP

Fully optimised

The Challenge

What brought them to us

Quality Pods Wales is a growing glamping provider operating across Wales. They needed a professional website that could showcase multiple pod locations and an ongoing SEO strategy to compete with established glamping sites in the Welsh market.

Our Solution

What we did

We designed and built a conversion-focused glamping website showcasing all pod locations across Wales. We implemented full on-page SEO, set up and optimised their Google Business Profile, built citations across 50+ glamping and hospitality directories and implemented schema markup.

The Result

What changed

Quality Pods Wales now has a strong online presence with consistent growth in search visibility across Wales. Ongoing monthly SEO retainer continues to improve rankings for glamping searches.

What we delivered

Service breakdown

Website Design & Development

Custom glamping website designed to showcase pod locations and convert visitors into bookings.

✓Custom glamping design

✓Multiple pod location pages

✓Booking enquiry forms

✓Photo gallery per location

✓Mobile-first responsive

✓Core Web Vitals optimised

On-Page SEO

All pages optimised for glamping searches across Wales.

✓Glamping keyword research for Wales

✓Title tags and meta descriptions

✓Location page optimisation

✓Image alt text

✓Internal linking

✓Sitemap and robots.txt

Local SEO (Ongoing)

Monthly local SEO retainer targeting glamping searches across Wales.

✓Monthly keyword tracking

✓Content updates

✓Competitor monitoring

✓GBP posts (2/month)

✓Monthly ranking reports

Google Business Profile

Full GBP setup and ongoing optimisation for Quality Pods Wales.

✓Full GBP setup and optimisation

✓Category and attribute setup

✓Photo upload and optimisation

✓Regular GBP posts

✓Review management support

Citation Building

Submitted to 50+ glamping and hospitality directories.

✓50+ directory submissions

✓Glamping-specific directories

✓Wales tourism directories

✓NAP consistency audit

Schema Markup

Structured data implemented for all pod locations.

✓LodgingBusiness schema

✓LocalBusiness schema

✓Review schema

✓Rich Results Test verified

Google Search Console Results

Google Search Console — Post-launch performance

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Growing month on month

Organic Clicks

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Increasing visibility

Impressions

✓

Indexed and optimised

All Pages

✓

Rich results active

Schema

Google Search Console Screenshot

Google Business Profile Results

Google Business Profile — Ongoing

↑

Month on month growth

Profile Views

↑

Increasing visibility

Searches

✓

2 posts per month

GBP Posts

✓

Full audit completed

Optimised

Google Business Profile Screenshot

"Web Studio Sheffield built us a website we are genuinely proud of and the SEO work has made a real difference to how we show up on Google. We are getting enquiries from customers who found us through search — something that was not happening before."

Quality Pods Wales

Glamping Provider · Wales, UK

qualitypodswales.co.uk